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The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture
The Swedish commercial for "Fyffes Bananes", (Fyfe's Bananas), was animated in the beginning of the 1930s. It was ordered by the Swedish Banankompaniet and behind the witty animation was most probably the very father of Swedish animated commercials, Arvid Olsson. Together with Victor Bergdahl he is the most important and earliest animator in Swedish film history.

Olson's commercial referred to film and popular entertainment in an interesting way. First and foremost it was a commercial, adapted to the new talkies, where the synchronized song of the drawn figures was the main attraction.

The singing male quintet consisted of film stars like Laurel & Hardy and Adolphe Menjou, with his sharp profile and well cut moustache. In the middle was a singing Maurice Chevalier, the elegant guy with the straw hat, seen in so many films.

Significant for the commercial films of Arvid Olson's were his caricatures of celebrities. Another commercial he drew, was one for a product to cure heartburn "Samarin". There appeared another singing trio, featuring an animated Prime Minister Per Albin Hansson in the leading part.