The Swedish commercial for "Fyffes Bananer", (Fyfe's Bananas), was
animated in the beginning of the 1930s. It was ordered by the
Swedish Banankompaniet and behind the witty animation was most
probably the very father of Swedish animated commercials, Arvid
Olsson. Together with Victor Bergdahl he is the most important and
earliest animator in Swedish film history.
Olson's
commercial referred to film and popular entertainment in an
interesting way. First and foremost it was a commercial, adapted to
the new talkies, where the synchronized song of the drawn figures
was the main attraction.
The singing male
quintet consisted of film stars like Laurel & Hardy and Adolphe
Menjou, with his sharp profile and well cut moustache. In the middle
was a singing Maurice Chevalier, the elegant guy with the straw hat,
seen in so many films.
Significant for
the commercial films of Arvid Olson's were his caricatures of
celebrities. Another commercial he drew, was one for a product to
cure heartburn "Samarin". There appeared another singing trio,
featuring an animated Prime Minister Per Albin Hansson in the
leading part. |
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